Serviceplan Middle East has acquired independent Dubai agency Espresso and launched a new media agency.
The agency’s media arm Mediaplus has now re-launched itself as Mediaplus Espresso, which will be overseen by Espresso’s founder and managing director Azhar Siddiqui.
As well as traditional media planning and buying, the new agency will offer expertise is platform strategy, data analytics and precision targeting.
“We are thrilled to have Azhar and Espresso join us at our ‘Haus der Kommunikation’. Initially, we looked at launching Mediaplus regionally as a standalone division, as exists in our global offices. However, this decision to combine Espresso’s local knowledg
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