Recently celebrating 125 years in the region, Sedar Global have launched a multi-level campaign Your Space. Your Art to communicate to consumers throughout the GCC & MENA regions the launch of their e-commerce platform and its digital manufacturing technology which encourages consumers to be become partners in the product creation process. Highlighting the brands unique customisation services as well as new brands to the house across wallpaper, window interiors and pillows. The Your Space. Your Art campaign which rolls out throughout the coming month and runs through to close of 2020 showcases a new look and feel for Sedar in hope of reaching out to the new generation of tech-savvy interior shoppers. The campaign uses playful imagery and peculiar objects such as a giraffe in the home space, encouraging expressionism through design and textile selection whilst inviting shoppers to really own their tastes and personality to create an interior space that speaks to them.
CREATIVE CONCEPT & DIRECTION – WIRED agency Mariam Fahmi
DIGITAL AGENCY – People Of The Internet
PRODUCTION – WIRED agency Mariam Fahmi
