Dubai Summer Surprises is one of the world’s largest celebrations of spending
By Puja Pannum, MD MENA Blis
From religious festivals to temperatures of 49°C and one of the world’s highest concentrations of malls, summertime in Dubai has plenty of quirks for international marketers to get their heads around. But for anyone who’s wondering whether their strategies are sufficiently summery, look no further – we’ve put together this top-line guide on where to spend that ad budget during the holiday months.
We’re all going on a summer holiday
Dubai opened its doors to 14.9 million overnight visit
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