Saudi Arabia’s Public Investment Fund (PIF) has been ranked the world’s most valuable sovereign wealth fund brand.
Brand Finance surveyed the brand value of sovereign wealth funds (SWFs) and asset managers for the first time. It ranked BlackRock as the world’s most valuable asset management brand.
The PIF’s top ranking was driven by its investment strategy, trust in its name, brand awareness and for being a catalyst for advancement.
PIF has the single most valuable brand name among the world’s SWFs and is valued at $1.1 billion. Its value is largely driven by high scores for the brand’s awareness, purpose and commitment to positive growth.
Abu Dhabi Investment Authori
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Tags:SaudiFocus
