Saudia brings AlUla FM to inflight entertainment


The Royal Commission for AlUla (RCU) has partnered with Saudia, to bring AlUla FM to the airline’s inflight entertainment system.

Signed by Abdulrahman Altrairi, Chief Communications and PR Officer and Official spokesperson for the Royal Commission for AlUla and Khaled Tash, Saudia’s Group Chief Marketing Officer, the agreement expands AlUla FM’s reach with a new platform to raise awareness of AlUla’s cultural heritage among visitors and travellers.

AlUla FM became the first radio station to be available on Saudia flights as part of the airline’s in-flight entertainment system. This is a key milestone for the growth of AlUla FM as an audio platform.

Abdulrahman Altrairi, Chief Communications and PR Officer, said: “AlUla’s rich stories and deep cultural legacy are taking flight with Saudia. Our new agreement promotes cultural heritage, RCU partnership network and invites new audiences to join in the expansion of AlUla as a global destination and AlUla FM as an audio platform. RCU bridges the past with the present and merges tradition with innovation to ensure AlUla travelers stories resonate for generations to come.”

Khaled Tash, Saudia’s Group Chief Marketing Officer: “Saudia is proud to expand and reinforce its partnership with the Royal Commission for AlUla. This collaboration with AlUla FM marks a new era in inflight entertainment. Saudia reaffirms its commitment to innovative collaborations that maintain the highest global industry standards.”

AlUla FM reflects RCU’s commitment to supporting various programmes and initiatives within a contemporary media context aligning with the development of the Saudi media system. It highlights the various objectives of AlUla’s vision, in line with Saudi Vision 2030.

Since RCU officially launched AlUla FM under the slogan ‘The Sound of Arabia’, the audio platform has provided a forum for the voices of AlUla to share their stories with a global audience on recurring and seasonal programmes.