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Saudi Sports for All Federation launches new campaign to encourage fitness

The lighthearted campaign 'MoveYourWorld initiative' offers a museum experience wherever you are

Saudi Sports for All Federation’s has launched a new campaign titled ‘MoveYourWorld initiative’.

The campaign aimed to confront the prospect of a life lacking of motion, unlike other national motivational awareness campaigns that encourage exercise.

Recently, the people of Saudi Arabia took to social media to celebrate life in motion.

The pictures diversified from a father, with his daughter on his back doing  push-ups, friends banding together to rescue a stranded car, and women engaged in a tennis match.

These snapshots were all part of Saudi Sports for All Federation’s (SFA) #MoveYourWorld initiative, which conveyed a message far beyond the immediate benefits of physi


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