The Saudi Music Commission announced today the appointment of Paul Pacifico as CEO where he will be responsible for developing the Kingdom’s music sector in line with the National Culture Strategy.
Pacifico will assume his new role at the Commission from January 2023, continuing a distinguished career marked by extensive knowledge and experience in the fields of music creativity, entrepreneurship, policy, and education. Over the past six years, Pacifico served as CEO of the Association of Independent Music (AIM), where he led the representation of the UK’s independent music sector including music entrepreneurs, independent labels, service companies, distributors, and artists. During his time
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