J. Walter Thompson has announced the appointment of Sasan Saeidi, previously managing director of FP7, as CEO for the agency’s Gulf operations, leading the Dubai, Kuwait and Qatar teams. Saeidi took over the role on 5 September, succeeding Michiel Hofstee, who has been working on network projects, leading on group pitches and WPP ‘horizontality’ initiatives and business models designed around specific client needs.
A statement from WPP said: “Saeidi will drive the agency’s aggressive development agenda in the Gulf, leveraging best practices and talent performance in the interests of clients and their brands. He is charged with building an agency of the future; a new spirit, vision
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