Back To School (BTS) is one of the most significant seasonal moments for families across the Gulf.
However, in the last few years, we’ve noticed that back-to-school shopping isn’t restricted to shopping for school supplies anymore – it has now evolved into a significant shopping event that goes beyond school essentials and brings people together.
Our ‘Back to More of What You Love’ campaign caters to this trend by offering a wide array of innovative devices across categories that enable consumers to furbish, upgrade and make their homes and lives smarter.
The campaign adds value by providing consumers with the opportunity to save big and win even bigger rewards for the entire fa
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