The heat of Dubai was transformed into a freezing hub as part of a shoot for a series of six television idents shot over seven days for Sama Dubai and Dubai TV. Directed by Henri Barges, the shoot was facilitated by Joy Films on behalf of Laser Films with the idents portraying the futuristic appeal of Dubai. The ‘Snow’ ident shows Sheikh Zayed Road near the Financial Centre Metro station covered in snow, with the entire area surrounding Downtown Dubai, Burj Khalifa and DIFC encased in a bubble.
Project: Idents
Client: Sama Dubai, Dubai TV
Production house: Laser Films/Joy
Films Director: Henri Barges
Executive producer: Dania Quaglio