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The Work

Buzz Lebanon – Buzz Beer

Buzz Lebanon has released two new commercials directed by Jad Aouad for the recently launched Buzz Beer. A product of Kassatly Chtaura, the beer is to be produced at a quantity of 50,000 cases (each of 24 bottles) a year. “Our target is to gradually increase production to 500,000 cases, annually, within five years,” said Nayef Kassatly, general manager of Kassatly Chtaura. The amusing ads state that “Buzz Beer supports men’s every state of mind, even when they’re thinking about practically… nothing”.

Project: Buzz Beer

Client: Buzz Lebanon

Agency and production: Operation Unicorn

Creative director: Nathalie Masri

Director: Jad Aouad

DOP: Fadi Kassem