Saatchi & Saatchi has won the Roads & Transport Authority’s creative brief following a competitive pitch.
The win covers all strategic communication activities for the Roads & Transport Authority’s (RTA) brands, including the launch brief for Dubai Tram.
Saatchi & Saatchi, which has been a strategic partner of the RTA since the launch of the Dubai Metro in 2009, will also handle the briefs for the Metro, alongside its marine and bus activities.
The move means Lowe MENA no longer holds the Dubai Metro and marine transport accounts, which the agency had won in June last year on a 12-month contract.
It also means that boutique agency Livingroom, which had handled the first phase of
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