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Anup Oommen
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Rotana Channels, Alibaba Cloud ink MoU to advance Arabic ASR

Anup Oommen
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Rotana Channels' focus on automatic speech recognition for Arabic aims to revolutionise how Arabic speech is recognised and processed, catering to the linguistic diversity and cultural richness of Arabic-speaking people.

From left, Her Royal Highness Princess Lamia bint Majid Al Saud, CEO of Rotana Media Group, and Eric Wan, General Manager of the Middle East, Turkey and Africa, at Alibaba Cloud Intelligence.From left, Her Royal Highness Princess Lamia bint Majid Al Saud, CEO of Rotana Media Group, and Eric Wan, General Manager of the Middle East, Turkey and Africa, at Alibaba Cloud Intelligence.

Rotana Channels has signed a Memorandum of Understanding (MoU) with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, to enhance automatic speech recognition (ASR) technology for Arabic languages.

This collaboration aims to focus on fine-tuning ASR capabilities for two key categories: Egyptian dialect and Khaliji Arabic, underscoring Rotana Channels’s commitment to innovation in Arabic-language content and the region’s technological advancement.

As part of the agreement, Alibaba Cloud will partner with Rotana Channels to co-develop an advanced Arabic Automatic Speech Recognition (ASR) model by leveraging Alibaba Cloud’s  cloud-based AI technology and


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Tags:AIAlibaba CloudAlibaba GrouparabicArtificial IntelligenceASRautomatic speech recognitionCloudcloud-based technologydigital technologyEric WanHer Royal Highness Princess Lamia bint Majid Al Saudintelligence backboneMemorandum of UnderstandingMOURotana ChannelsRotana Media Group
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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