The status quo is no longer an option for a public relations industry missing real research and sufficient regulation and hindered by a yes-man culture, writes Sarah Mohamed
I am still relatively new to PR but it didn’t take me very long to become concerned with the way the industry operates. It surprises me that people with a lot more experience, who have been doing this a lot longer than I have, just accept the status quo. Perhaps the competitive nature of the industry and the desire to win accounts at any cost is what has driven this complacency? Everyone knows what’s wrong and everyone has an idea how to fix it but nobody wants to rock the boat.
We stepped forward with the idea o
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
