Digital marketing agency Reprise Digital, located in Dubai in the Middle East, has announced a new partnership with Optimizely, a website optimisation company.
According to a statement, Interpublic Group company Reprise Digital will harness Optimizely’s intelligent suite of services to offer future-proof solutions for its portfolio of regional brands, including a complete content lifecycle with Optimizely’s best-in-class CMS; AB testing of new features and personalisation at every touchpoint; and growth of B2C and B2B online business via an integrated digital commerce suite.
Optimizely was recently recognised as a leader in the Gartner Magic Quadrant for Digital Experience
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