The Middle East and North Africa struck triple gold last night in the first awards ceremony of the Cannes Lions festival.
Tunisia’s Memac Ogilvy Label (pictured) won two promo & activation golds for its ‘The Return of Ben Ali’, while Leo Burnett Beirut landed gold in PR with ‘No Rights, No Women’. The same campaign also won two PR silvers, while the Beirut agency’s ‘Break the silence’ for Himaya picked up bronze.
In total, the region walked away with eight awards during the opening awards ceremony, with TBWA\Raad winning bronze in promo & activation for its fridge magnet for Red Tomato Pizza and Y&R Dubai bagging a direct bronze with its ‘Edible desert survival guide�
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
