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Reflections from Cannes Lions 2023

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Image Credit: Accenture

Cannes Lions, the global hub of creativity, celebrated its 70th year anniversary. Engaging with professionals from around the world was an enriching experience. Here are the top trends observed this year at Cannes Lions Creativity Festival.

AI Revolution

Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword. According to LinkedIn’s latest study on ‘The B2B Marketing Benchmark’, I also agree that AI is here to stay.

We need to acknowledge and embrace the fact that ‘AI wi


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