This film by Lowe MENA is part of an integrated campaign that included TV, online and mobile communication, with the objective to raise awareness for Red Bull Art of Motion – Kuwait. Red Bull Art of Motion brings together the world’s best parkour athletes and free-runners on unique courses in locations across the globe. The first event took place in Vienna in 2007. The Kuwait event, which took place from 16-17 November, represented the first time Red Bull Art of Motion had come to the Middle East.
Project Red Bull Art of Motion – Kuwait Rising
Client Red Bull
Creative agency Lowe MENA
Director Mark Lewis
DOP Sherif Mokbel
Creative director Mark Lewis
Art director Simon Reid
Writers Mark Lewis, Sanjay Mathur, Bianca Bernstein
Producers Souraya El Far, Farouq Kamel
Senior account manager Roland Charbel
Exposure TV, online and mobile
