Y&R Dubai and JWT Cairo struck gold in the south of France, whilst the region as a whole had its best Cannes Lions festival ever, bringing home 31 Lions.
A week on the Promenade de la Croisette and all is well with the world once more. Another record-breaking year, the first gold for Egypt, and a dominating performance by Y&R Dubai has given the region more than enough to smile about.
Thirty-one Lions were won at this year’s Cannes Lions International Festival of Creativity by regional agencies, easily surpassing last year’s record of 21 for the whole Middle East and North Africa. With four gold Lions, Y&R Dubai become the most awarded regional agency in Cannes history, surpassin
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