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Rebranded Saudi studio launches with new talent initiative

Alamiya Filmed Entertainment (AFE), a Riyadh–based independent film studio, announced its official launch and plans following its acquisition of Lyra Pictures, last year.

The film studio has established its operations across Riyadh, Dubai, and Los Angeles, under the leadership of Wesam Kattan and Bassma El Afghani, CEO and President of AFE.

The studio aims to leverage its global expertise and local insights to create films that resonate with a broad audience.

Their portfolio of upcoming films includes a female-led action comedy set in Turkey, a true story of a legendary Saudi drifter, and a British biopic about an F1 legend.

Sultan Al Muheisen, CEO and Chairman of Alamiya Me


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