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We are currently in a transition phase and it is an exciting time to be in our industry. Within less than 18 months third-party cookies will fully sunset. We are facing one of the biggest shifts in the digital marketing space since the introduction of programmatic trading. If we want to get ahead of it, the time to start changing is now
HISTORY REPEATS ITSELF
The first wave of data personalisation, delivered by programmatic advertising, transformed the digital media industry. The increased use of data and technology led to the ability to execute complex, connected campaigns and person
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