fbpx
FeaturedNewsThe Work

Ready set go: BENEFIT ‿ and us pits their new in-app petrol payment service against everything else.

BENEFIT and Bapco have teamed up to provide cashless petrol payments on Bahrain’s popular BenefitPay application.

To dramatize just how fast petrol payments on BenefitPay are, they have released a series of six films starring popular Bahraini influencer Ahmed Rasheed that show him go head to head with a series of characters as he dramatically pits BenefitPay’s speed against an increasingly surreal series of simple, everyday activities like applying lipstick, tying a tie and blowing out birthday candles.

Hamad BuSaad, Manager Marketing at BENEFIT said, “We wanted to dramatize how BenefitPay’s intuitive functionality made paying for petrol easier, faster and simpler than cash. But instead of just showing our app going head to head with cash, we thought it would be fun to show the app going up against


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments