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Ras Al Khaimah appoints Phillipa Harrison as CEO of RAKTDA

Phillipa Harrison joins RAKTDA as CEO. She was formerly the Managing Director of Tourism Australia.

CEO RAKTDAPhillipa Harrison, CEO, Ras Al Khaimah Tourism Development Authority.

The Government of Ras Al Khaimah has appointed Phillipa Harrison as the new CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA).

Harrison was formerly Managing Director of Tourism Australia. In her new role, she will spearhead the Ras Al Khaimah’s vision to become the ‘Destination of the Future’, bringing decades of international tourism expertise across Australia and other global markets.

Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA’s Executive Committee, said: “Tourism is at the heart of Ras Al Khaimah’s strategy, it is our fastest-growing sector and we’ve achieved remarkable milestones in a short period of time.”

“Ms. Harrison brings with her a depth of knowl


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.