Employees at the RAPP MENA headquarters in Dubai, UAE.Creative and customer experience agency RAPP MENA, which is part of the Omnicom Precision Marketing Group, has revealed that its employees will be offered an additional week of work-from-home after the Eid Al-Fitr public holidays in the UAE.
The move aims to allow RAPP MENA’s employees to rest, recharge and connect with family and loved ones after Ramadan. The initiative also is one of many work-life balance perks offered by the agency in line with the UAE’s National Program for Happiness and Wellbeing, which champions workplace policies that enhance quality of life.
Curtis Schmidt, CEO of RAPP MENA, said, “Despite shorter workdays, working during Ramadan, especially for those observing the fast, can be challenging. Granting the Eid Al-Fitr holiday and extending remote work options afterwards is part of our commitment to well-being and work-life balance.”
Schmidt added, “This allows people to plan their time off with more flexibility, travel and spend more downtime to recharge. Investing in our people doesn’t just feel good — it drives results. Our team’s dedication and performance soar in this supportive environment.”
In addition to the Eid Al-Fitr holiday and remote week, RAPP MENA offers two weeks of distant work annually for travel, permanent work-from-home Fridays, and a day off for World Mental Health Day—supporting the UAE’s growing emphasis on mental health in the workplace.
“Far from impacting productivity, these employee-focused practices have fuelled dedication, work ethic and performance, proving the value of a nurturing environment,” Schmidt said.
Employees also receive birthday leave, a day to celebrate a religious or special occasion and major holidays such as Christmas.
Those living far away from the office gain an extra work-from-home day weekly, while staff opting to work from the RAPP Egypt office enjoy an additional remote week.
These efforts echo the UAE government’s encouragement of flexible work arrangements, seen in national calls for remote work during challenging times, and contribute to the UAE Centennial 2071 goal of building a thriving workforce.
