Ramsey Naja is CCO at JWT MENA
Formula 1 aficionados love to compare drivers and their styles, and never was the difference more pronounced than in the case of two Ferrari drivers, Michael Schumacher and his successor, Kimi Raikonnen. Schumacher was the perfect team man: he would speak on behalf of the team, hardly ever about himself. He was revered in the paddock, such was the attention he gave to his mechanics, his data analysts and their children’s photos. Raikonnen, on the other hand, grumpy party animal as he was, would just turn up, usually late and often hungover, and just ask for a car fast enough for him to do the job.
Personally, and much as I favour the team spirit where the means are ju
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
