Raffles Doha and Fairmont Doha have introduced Mirah Marhaendra as the new Cluster Director of Marketing Communications & Digital Strategy.
An Indonesian native and esteemed leader in marketing and communications, the two hotel brands claim that Marhaendra brings extensive experience and unwavering dedication to excellence in this vital role.
Marhaendra’s expertise includes an in-depth knowledge of the food & beverages (F&B) industry. She’s reputably known for her creative approach to campaigns and extensive network across Southeast Asia. Marhaendra will lead marketing communications, digital strategies, social media presence, and strategic partnerships for both hotel brands.
Her focus will be on enhancing the brand presence of both Raffles Doha and Fairmont Doha, developing strategic partnerships, and driving innovation in the digital space. Under her guidance, the marketing team aims to deliver high-performing campaigns that resonate with key stakeholders and media partners, ensuring both hotels maintain their proud reputations in the region.
“I am incredibly excited to have joined both the Raffles Doha and Fairmont Doha families,” said Marhaendra.
“These hotels brands are truly unique, and I look forward to driving creative and impactful marketing strategies that will further elevate their presence in the luxury hospitality market.
My goal is to build upon the strong foundation already in place and create campaigns that not only resonate with our guests but also strengthen our relationships regionally and in the wider world.”
Marhaendra’s most recent role was as the Director of Marketing and Communications at Raffles Jakarta. During her tenure, she launched successful initiatives that garnered accolades and enhanced digital engagement with her social media and F&B focus creative campaigns.
In 2022, she received an Accor Global Bernaches Awardee. The award was a recognition of her outstanding contributions to the women and men of Accor, whose actions and exemplary behaviour embody the company’s spirit and values.
Anna Olsson, Cluster Executive Commercial Director of Raffles Doha and Fairmont Doha, also commented on the appointment.
“Mirah is just the perfect addition to our team. Her proven track record of driving innovation in marketing and her deep understanding of digital strategy make her an invaluable asset,” said Olsson.
“We are confident that our marketing efforts will reach new heights under her leadership, further solidifying our hotels’ positions as leaders in luxury hospitality.”
