Abu Dhabi Media (ADM) has announced the rebranding of its popular Hindi Radio offering Radio Mirchi, in the UAE, to Kadak FM, in line with its vision to provide innovative and modernized content across all platforms.
With a fresh sound and a new brand, Kadak FM will offer content that is vibrant, contemporary, positive, informative, local and fun. The name ‘Kadak’ finds its origins in the Indian subcontinent, an expression that evokes happiness and satisfaction, and has become an integral part of the local parlance among residents in the UAE.
“The launch of Kadak FM reflects ADM’s commitment to offering quality content, and will help further strengthen its position as an origin
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