Quill, an integrated marketing communication agency, has been appointed as the strategic and creative agency for Geely Auto Middle East.
In its appointed role, Quill will spearhead the strategic thinking, development, and execution of comprehensive regional creative and communication campaigns across the Middle East.
Additionally, it is tasked with curating and managing high-quality social media content that will elevate Geely Auto Middle East’s digital footprint and foster engaging conversations with the brand’s audience.
Mr. Alex GU Managing Director at Geely Auto Middle East, said: “Here in the Middle East, our commitment at Geely Auto goes beyond simply offering vehicles, it is about crafting a mobility experience that resonates deeply with the local culture and lifestyle.
“We understand the unique fabric of this region and are dedicated to ensuring our creative ethos and messaging reflect the vibrant spirit and aspirations of its people.
“Every Geely Auto car tells a story, one that’s written on the roads of the Middle East and speaks to the heart of its drivers.”
“Quill is honoured to be entrusted with Geely Auto Middle East’s creative and strategic ambitions,” said Maan Bou Dargham, CEO of Quill.
“This win couldn’t have come at a better time, as we recently expanded our global footprint by opening a creative hub in Beirut and new offices in Riyadh and Jeddah.
“As we embark on this journey, we are leveraging our extensive expertise across our various departments spread across the globe, ensuring an integrated communication approach.
“Our goal is to drive Geely Auto’s brand growth and deepen its market engagemen,” added Dargham.
The selection, determined by the Geely Bidding Committee, was announced following a comprehensive and competitive evaluation process.
Tony Saade, CSO, at Quill, said: “Quill is committed to a bespoke, strategic framework that propels Geely Auto’s ambitions and visions to new heights, reflecting the cutting-edge ethos of Geely Auto’s vehicles.
“We have applied our IQ model, which stands for Insights, Imagination, Integration to craft a strategic approach that is genuine, non-recycled and that takes Geely Auto to the next levels.
“The agency’s approach will be centered around creating engaging customer experiences and enhancing Geely Auto’s brand presence across all channels.
“A dynamic and clairvoyant brand like Geely Auto needed a partner that is relatable.”
Quill’s partnership with Geely Auto Middle East marks a significant expansion of the agency’s client portfolio.
