QComms, a PR and Digital Agency with offices in Abu Dhabi, Dubai and the UK, has announced the launch of its new market research facility in its Dubai headquarters in Jumeirah Lakes Towers (JLT).
Strategies built on market insights are 60 per cent more profitable than their less-focused counterparts, recognising the need for data-driven campaigns QComms took the move to invest in a dedicated facility used by brands and research companies alike – The QComms Market Research Facility.
The facility is designed to support data-driven campaigns and provide brands with insights ahead of launches and strategic decisions. It features a one-way mirror viewing room for real-time observation of focus groups and product testing, as well as custom-built audio-video equipment that enables international streaming with translation and recording capabilities. Research sessions are led by a dedicated market research team under the guidance of a behavioural psychologist.
Since building the facility, over 20 per cent of QComms’ clients have already utilised the new service to gather critical insights and make informed decisions before launching brands or making critical brand lead decisions. Clients can now conduct focus group discussions, product samplings, and gather vital feedback to shape and redefine their communication strategies.
“We recognise that a brand launch needs to be successful from the start, and you only have one first impression” said Elsa Roodt, Co-Founder at QComms. “Factors like messaging, visuals, and brand perception can significantly impact the outcome especially in a cultural sensitive hub like the GCC. Our facility removes the guesswork, offering a competitive advantage through data and high-quality content.”
The facility offers a valuable, cost-effective resource for clients looking to conduct quality research and develop engaging content in a region where such services can be challenging to access. QComms aims to make these insights accessible, helping brands connect more effectively with their audiences.
