Qatar Airways has released a film to promote its sponsorship of Barcelona FC. The ad, created by 180 Amsterdam, features Barcelona players filling various jobs around the city – Gerard Piqué, for example, takes the role of a customs officer. It will be aired on TV and online (through YouTube and the brand’s website) and forms part of the wider campaign “Qatar Airways and FC Barcelona – a team that unites the world”. The work was written by Will Lowe, art directed by Victor Monclus and directed by Nick Gordon through Somesuch & Co.
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