fbpx
FeaturedOpinion

Qatar Airways’ Salam Al Shawa: ‘Why we do not need Hollywood stars’

“I would have picked George Clooney. Daniel Craig too. The others went with females, I would have gone with a male, but that would have been just copying.”

Qatar Airways’ Salam Al Shawa is of course talking about those ads. You know, the ones with the famous actresses, swanning through the business classes of the Middle East region’s two biggest carriers. Whether you liked them or not, they were memorable enough to mention without neither needing to be named. Such is the power of Hollywood glamour.

Having been flown out by Qatar Airways to its Doha headquarters, the obvious question for Al Shawa, the senior vice president for marketing and corporate communications, was natur


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.