Pyxis Events, a subsidiary of Palms Sports PJSC has joined forces with Tawasul Transport to revamp branding and advertising on 1,100 taxis in Abu Dhabi.
The collaboration represents a key industry milestone, with Pyxis taking the helm in providing branding and digital solutions for the entire fleet of 1,100 taxis.
The services include full wrapping with side doors branding, rear bumper, and glass branding.
Each of the 1,100 taxis will be equipped with in-vehicle LED screens, featuring two screens integrated into the headrests of each vehicle.
The digital advertising screens within the taxis will deliver a range of engaging content to passengers, elevating awareness and strengthening marketing com
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