“The landscape has no shortage of sports brands competing for consumers’ attention, but our perspective at PUMA is that this year, all bets are off. The opportunity to innovate and create will not come down to competition, it will come down to collaboration.
Integration. Collaboration. Redefinition. These three concepts are set to make all the difference this year as sports meets lifestyle to change the landscape in 2024, with the spotlight placed on making global more local, and unlocking the power of partnership to activate new horizons for sports brands.
In our 75 years of operations, we at PUMA have positioned ourselves as the brand at the intersection of sports, culture, fas
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Tags:Puma
