Publicis has kicked off the New Year not with one New Year’s Wish film, but 100,000 of them. It has used AI for its annual ‘Wishes’ film to send a personalised thank-you message to each individual employee.
In a first-of-its-kind experiment in pushing the boundaries of AI video, storytelling and personalisation at scale. Arthur’s New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice.
The network created 100,000 films, overlooked by Arthur Sadoun, Publicis Groupe chief executive, tailored to each employee’s interests as well as their languages.
All of the films open with Sadoun addressing the camera, th
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