Publicis Groupe has revealed it has beaten market expectations and achieved 6.3 per cent organic growth to €13.1bn last year.
The group has also announced the launch of an AI-powered entity called CoreAI, in which it is investing €300m over the next three years.
The group has taken the unusual step of pre-releasing its 2023 Q4 and full-year net revenue figures ahead of its official results on 8 February, a move designed to reinforce the announcement of its AI plans.
Arthur Sadoun, Publicis Groupe’s global chief executive and chairman, said: “We’ve spent the last seven years building a platform. This allows us to have three advantages that none of our competitors have – pro
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Publicis Groupe
