Publicis Groupe has become the first major communications network to enter the Palestinian market.
The group has purchased 20 per cent of Ramallah-based agency Zoom Advertising, with Publicis given the option to increase its stake in the future.
The deal was signed yesterday by Publicis Groupe chief executive Maurice Lévy, with Zoom becoming Publicis Zoom. The agency has 23 staff and clients such as the Bank of Palestine, Coca-Cola, Peugeot, the Palestinian Exchange and the new Palestinian-planned city of Rawabi. Lévy expressed hope that the move would play its part in contributing to “durable peace” and followed the group’s earlier announcement that it had boosted its presence in Israel
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
