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TBWA\Raad wins its first ever Cannes gold

TBWA\Raad has won its first ever gold at Cannes on a night when the region took home another seven Lions.

With the winners in media, mobile, creative effectiveness and outdoor announced last night, TBWA\Raad (pictured) walked off with gold and silver in the mobile category for its Red Tomato Pizza fridge magnet, as well as a further bronze in media. The agency is the first to win in the mobile category, which was introduced this year and received 965 entries from 47 countries.

Also on the winners list was Y&R Dubai, which landed a silver in media for its ‘Headline news’ cup sleeve for Gulf News and a bronze in outdoor for Land Rover. In the media category Leo Burnett Beirut added a further two bronzes to its awards tally for ‘No Rights, No Women’, complementing the gold and two silvers it won in PR on Monday night.

Speaking of TBWA\Raad’s wins, Reda Raad, the agency’s chief operating officer, said: “Winning at Cannes is one of the greatest industry honours. Producing award-winning and effective ideas for clients has become part of our culture and is in our DNA. If you look at the creative awards table for the MENA region, TBWA\Raad has been one of the most consistent performers year-on-year. However, tonight’s performance is the pinnacle.

“These awards would not have been possible had it not been for all our great colleagues at TBWA\Raad. We are all very proud. A big thank you to Red Tomato Pizza for being such a great partner.”

The Middle East and North Africa has now won a total of 15 Lions so far, including four golds.

The winners in the press, design, radio and cyber categories will be announced this evening.

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