Publicis Groupe has bought Dubai-headquartered digital agency Flip Media for an undisclosed sum.
The agency will be folded into Leo Burnett Worldwide and will retain its name as part of the 100 per cent buy-out. The agency’s founders, Martin Diessner and Dinesh Lalvani, will continue to be involved with the new entity as non-executive directors, while Yousef Tuqan will remain CEO, reporting into Leo Burnett’s Middle East and North Africa CEO, Raja Trad.
Tom Bernardin, CEO of Leo Burnett Worldwide, said: “Flip Media is a strategic and cultural fit for our company, and we believe its service offering of digital strategy, design, production and content delivery will be a perfect complement
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Thanks Campaign for always supporting Flip over the past 8 years.