The word of the year award goes to… Programmatic.
Programmatic is a word that has featured in each and every conference, workshop, meeting and pitch this year. This tells you one thing: Programmatic advertising is on everyone’s minds these days and fast becoming the new normal.
But if you were to build an association map of this trending word, you would notice that programmatic advertising is mostly linked to negative keywords such as cheap, fake, fraud and bots. And the list goes on. However, the reality is that all these negative connotations are nothing but mere misconceptions that marketers today should be able to disregard.
Let’s look at the three most commonly held misconc
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