Frederico Roberto, Executive Creative Director, TBWA\RAAD
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
McDonald’s, After-Dinner Dinner, Agency: FP7 McCann Dubai, Chief Creative Officer: Federico Fanti
It doesn’t really matter the sales ROI of this one (because frankly, there isn’t one), but the Return-on-Sentiment is surely a successful one. We’ve all done it – going for some late-night munchies at some fast-food place to fill that hole – which makes this a most human insight, so kudos to McDonald’s for doing something about it.
Anchor, Good M
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