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Private View by Edelman’s Deepanshi Tandon

Deepanshi Tandon, Director – Brand at Edelman Middle East

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

DUBAI TOURISM: LIFE IN DUBAI – PEOPLE OF DETERMINATION

It’s touching, it’s real, and it beautifully captures human stories and emotions—a fresh take compared to Dubai’s usual bling. It makes one feel it’s not a city that’s just rich, but rich at heart as well. However, with more amplification, it could have reached even more hearts.

AMAZON: IT’S ON AMAZON PRIME


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.