Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
DUBAI TOURISM: LIFE IN DUBAI – PEOPLE OF DETERMINATION
It’s touching, it’s real, and it beautifully captures human stories and emotions—a fresh take compared to Dubai’s usual bling. It makes one feel it’s not a city that’s just rich, but rich at heart as well. However, with more amplification, it could have reached even more hearts.
AMAZON: IT’S ON AMAZON PRIME
The music elevates the entire atmosphere, and the storytelling integrates relatable scenarios and nicely highlights the features. However, the ad is quite generic. It could be set in India, the US, or the UK. I can’t say it made me feel anything beyond it being just an Amazon Prime commercial.
NISSAN ME: A LEAGUE OF ITS OWN
The ad is great with its spot-on insight; the Patrol is truly a car like no other. The collaboration with Manchester City is one of those seamless alliances because the team is also like no other, true champions. The ad brilliantly weaves the brand and product features, avoiding any sense of overkill. In short, love it!
EXPERIENCE ABU DHABI: ONE SUMMER ISN’T ENOUGH
The production of this spot is what stood out for me! It’s well-shot, visually captivating, and features good music. The vlog-style mix truly helps get the point across. The effort is amazing in changing how people perceive Abu Dhabi and showcasing everything it has to offer. Kudos to the team.
ARABIAN AUTOMOBILES: ALL YOU NEED
It is simple and funny, with a good choice of casting that effectively conveys the message. It will land high on the consideration list. The clever insight makes it relatable and ensures it resonates well with the target audience. Nicely done.
