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Predictions2020: The Year Ahead for Media Agencies

By Lee Boden, regional managing director of Initiative

While there are many key elections and events taking place next year, the American election in November is the one that will set the tone for global security, global trade and global cooperation for  the decade ahead. With this election taking place so late in the year, 2020 for many global businesses will be spent treading water waiting to see in which direction the world’s largest economy is moving.

• With a lot at stake and tensions on the rise in many economies, 2020 will be a year of unprecedented political and economic uncertainty that will leave many CEOs and CFOs around the globe indecisive on investment. In uncertain times businesses, more often than not, adopt defensive strategi


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