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Predictions2020: The Year Ahead for Clients

By Alex Malouf, corporate communications for the Indian Subcontinent, Middle East and Africa at Procter and Gamble

Please don’t hate me. I so much wanted to start 2020 off on the right note. It’s a new decade, with a year that sounds full of promise, which we’ve been speaking about for years (let me get that word out of the way right now: ‘Expo’). But I have a nagging feeling 2020 won’t be everything it’s cracked up to be.

Why do I say that? Because the fundamentals haven’t changed over the past three years. Globally, we’re dealing with a swirl of politics and economics that are slowing growth. Regionally, mid-range oil prices, diversification plans and localisation efforts are resulting in lower single-digit growth. In other words, consumers aren’t spending as much. And then there’s t


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