From top left: BPG Group – Rua Youssef & Rayana El Masri; Burson – Raneem Saleeh & Youssef Yammine; Cosmopole Consultancy – Nithin Narayanan & Meena Shahin; Gambit Communications – Tala Maass & Hana Sabri; Seven Media – Neimat ElKarib & Tala Abu Eid; The Romans – Cham Alatrach & Katie Bell-WrightPRCA MENA has revealed the six teams that have made it onto the shortlist for the Cannes Young Lions PR Competition.
Last week 23 teams, each consisting of two PR professionals from the region, aged 30 or under, had a pressing 24-hours to respond to a brief set by this year’s humanitarian partner, UNHCR, the UN Refugee Agency.
The brief challenged participants to develop a campaign that would raise awareness, increase downloads and drive donations for UNHCR’s Refugee Zakat Fund Mobile App—an innovative platform designed to make Zakat giving more accessible, transparent, and impactful. The brief stated, “our challenge remains increasing awareness of our RZF app, downloads and number
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Ahmad ItaniBPG GroupBursonCannes Young Lions PR CompetitionCham AlatrachConrad EgbertCosmopole ConsultancyGambit CommunicationsHana SabriKatie Bell-WrightLaureline SchwarzLouise JacobsonMeena ShahinNeimat ElKaribNithin NarayananPRCA MENARaefah MakkiRaneem SaleehRayana El MasriRua YoussefSophie SimpsonTala Abu EidTala MaasUNHCRYoussef Yammine
