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PR firm Bacchus opens new office in Saudi Arabia

To lead the agency's new office in Riyadh, Tarek ElMoukachar joins as Senior Partner and Co-Founder of Bacchus KSA.

PR agency Bacchus has added its seventh agency location in Riyadh, Saudi Arabia, joining London, New York, Miami, Los Angeles, Dubai and Doha.

Registered as Bee Arabia LLC, the move aims to formalise the agency’s foothold in the country and expand its presence across the GCC region.

The Riyadh office will offer the agency’s suite of integrated services, including consumer, corporate, and crisis communications, strategy and advisory, reputation management, digital and social media, as well as event management and production.

Bacchus has appointed Tarek ElMoukachar as Senior Partner and Co-Founder of Bacchus KSA to lead the agency in the territory. He will work alongside the agency’s


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.