Anticipation: the trepidation that you feel when you know what is about to happen.
The signs are all there and the components are all in place. Data is plentiful, tech is available, talent is ready, you know what to do but you’re not tapping the screen just yet. The finger is hovering just above, while you wait for the signal. Much has been said about business transformation and while it’s clearly the ambition for many companies, there’s a long, and potentially arduous, run before they can jump. The fact is, like a bad case of writer’s block, it’s the beginning that’s the hardest.
Most of the time, the real problem is the lack of internal buy-in and resistance to change
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
