How the region is catching up with the global Pokemon craze, by Alex Malouf, vice-chair of the Middle East Public Relation Association
I wanted to write on something fairly light and fun in light of recent events in the Middle East and in Europe. So, today I wanted to shine a light on Pokemon Go, the augmented reality mobile app that has become a global sensation (and if you’re asking what is Pokemon Go, where have you been for the past two weeks?). While Pokemon Go hasn’t been introduced into the Middle East officially, people are already playing the game here. And advertisers and brands are also reacting to and using the sensation to market their products.
Probably first out of th
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