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Platinumlist Sport launches, expanding the platform’s play into sports

The new platform will also partner with experiential, event management, or data agencies to enhance fan engagement.

Platinumlist sports

Platinumlist, the Middle East entertainment discovery platform has launched Platinumlist Sport, a dedicated division focused on the Middle East’s sports industry. The new unit equips organisers, clubs, venues and federations with simple, reliable technology, clear data, and marketing that connects fans with the action.

“Sports in the Middle East are growing fast, and expectations are rising with them,” said Cosmin Ivan, CEO at Platinumlist. “Organisers need tools they can trust, insight they can act on, and partners who understand the region. ”

With the Middle East sports sector already valued at approximately $600 billion and growing 8.7 per cent annually, the dedicated divisio


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.