Source: Pizza Hut
Pizza Hut has unveiled a new product called Pizza Hut Melts for snacking, lunch, and on-the-go eating. It sets out to give the sharing custom a break with a light-hearted campaign.
Pizza Hut says it has always been synonymous with sharing—a concept deeply embedded in the region’s customs, culture and heritage.
Pizza Hut Melts seeks to empower individuals to enjoy their food without the need to share. The campaign, developed by Publicis Middle East, employs the hand slap—a spontaneous gesture to prevent someone from taking one’s food in a light-hearted and humorous manner.
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Tags:Pizza Hut
