Image Credit: Pizza Hut
Pizza Hut has launched a range of customisable My Box offerings giving the freedom of choice to consumers – on their own terms and conditions.
The brand has always been part of pop culture, and with the new launch, the company wants to reinforce a connection with an ever-changing generation that is strong, bold, and full of attitude.
It opted to frame its four boxes and variety of meals as a freedom of choice, and a lack of limitations, to resonate with Gen Z’s mindset.
Pizza Hut and its creative partner, Publicis Middle East, embraced this generational mindset – going against the
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